Web DesignWeb design, UI design, WordPress websites, HTML/CSS
I’m Lyuba - web and UI designer with over 15 years of experience. I design websites which may be custom HTML/CSS or WordPress. For the past few years, I have focused on online and cross-channel branding.
I create a long-term growth plan to engaging the audience, increasing trust in the brand, and building long-term authority. The result is a recognizable brand with a evergreen concept - I showcase the essence of the brand and help improve its online presence after the launch.
I primarily work with small brands and solopreneurs. My approach begins with client care, moving from the initial concept to the execution of the design. I tailor the brief to the scale of the brand and its specific needs.
I treat the brands I work with as if they were my own; I genuinely enjoy the process and strive for results with a long-term vision.
I see the big picture, the interface, and the concept behind them simultaneously. This allows me to offer a comprehensive approach to UI design, viewed through the lens of branding.
MG Construct
- Bilingual company website for construction and engineering services
- Concept, design, UI
- WordPress, Elementor
- HTML/CSS
- Call-to-action sections
- Blog section
MavrovFit`s website
- Fitness and health website
- Concept, design, UI
- WordPress
- Elementor
- CSS
Theater company website
- Bilingual image website for a theater company
- Concept, design, UI
- WordPress
- Elementor
- HTML/CSS
Miroslav Moravski - MORO
- Artist`s website design
- WordPress, Elementor
- HTML/CSS
- Call-to-action sections
- Blog section
- Landing page
Website designLanding pages & One page websites
Landing page for a copywriting course
- Concept, design, UI
- Overall vision for an advertising campaign (banners, posts, cover designs)
- WordPress
- HTML/CSS
Event Landing Page – Behind the Scenes of Sports
- Concept, design, UI
- Overall vision for an advertising campaign (banners, posts, cover designs)
- Elementor
- Full customization of the WordPress theme to align with the brand identity
- Copywriting + call-to-action sections with relevant messaging designed to drive engagement and conversion
One page website for marketing consulting
- Concept, design, UI
- WordPress
- Elementor
- HTML/CSS
Social MediaCreatives, video, campaigns for social media
Facebook event ad
- Creative - graphic design, copywriting, call-to-action
- Complete design for the advertising campaign of the play "To Protect the Silver Bride" - post-plan, visions, print advertising, posts, blog articles, banners
- Landing page
Facebook ad for a copywriting course
- Creative - graphic design
- Overall design concept for an advertising campaign
- Landing page
Facebook ad for online therapy
- Creative - design and copywriting
- Landing page
- Concept and overall implementation of the campaign
Facebook game
- Creative - design and copywriting
- Blog article
- Concept and overall implementation of the campaign
Holiday offer banner
- Creative - design and copywriting
- Vector collage
Design for a charity exhibition
- Creative - design and copywriting
*The exhibition is charitable, in support of Eyes on Four Paws and is active online here
Educational exhibition design
- Creative - graphic design
- Adaptation for different media and sizes
Dynamic GIF banner
- Creative - graphic design, raster animation
- Adaptation for different media and sizes
Dynamic GIF banner
- Creative - design and copywriting
- Raster animation
Video and motionVideo presentations, shorts and ads
Video advertisement for summer courses
- Creative - graphic design and composition
- Motion graphic design
AI animation based on original illustrations
- Illustrations - hand-drawn / Clip Studio Paint
- Concept
- AI animation - Midjourney
Brand video presentation
- Creative - graphic design and composition
- Script and copywriting
- AI clips - Midjourney, Kling, Seedance
Brand video presentation
- Creative - graphic design and composition
- Template adaptation
Brand video presentation
- Creative - graphic design and composition
- Copywriting - Script and copywriting
- Assembly and processing
Product video presentation
- Creative - graphic design and composition
- Assembly and processing
Шапка за видео поредица
- Creative - graphic design and composition
- Motion graphic design
Video advertising for social networks
- Creative - graphic design and composition
- Motion graphic design
- Music and footage montage
Graphic DesignPrint, brand and outdoor advertising
Event flyer
- Creative - graphic design
- Design
- Prepress
Hand-made calendars
- Creative - graphic design
- Vector collage
- Prepress
- *The book body is made by Vania Art
Product set
- Complete redesign of product brochure and flyers
- Creative - graphic design
- Graphic Design
- Prepress
Graphic DesignLogo and graphic design for brand materials
Home service company logo
- Creative - graphic design, idea, design
- Brand materials - signs, stickers, double-sided business cards - graphic design and prepress
Bobi Nails logo and business cards
- Concept
- Design
- Business cards - design and pre-printing
Apis logo
- Concept
- Design
- Conceptual options for a system of logos for various activities
Business cards
- Creative - graphic design, idea
- Graphic Design
- Prepress
E-mail marketingE-mail marketing campaigns
Email marketing campaign for a campervan showroom
- Creative – Visuals and Composition
- Templates - audiences and settings
- Campaign – execution, design, and copywriting
Sports psychology email template
- Creative – Visuals and Composition
- Templates - audiences and settings
Email marketing campaign for a campervan showroom
- Creative – Visuals and Composition
- Templates - audiences and settings
- Campaign – execution, design, and copywriting
Vector ArtAuthor's vector graphics and images for web and print
Website icons
- Hand-drawn – digital art
- Inspired by original illustrations from the afterMorningREBEL™ series – digital art.
Elements for the afterMorningREBEL series™
- Creative - graphic design, character, storytelling
- Author's Illustrations - digital art
Playing card project
- Creative - concept
- Graphic design
Серия afterMorningREBEL™
- Creative - graphic design, character, storytelling
- Author's Illustrations - digital art
Freddy the Mouse series
- Creative - graphic design, character, storytelling
- Author's Illustrations - digital art
coming soon...
FineBrush Series™
- Creative - AI/Firefly, prompts, storytelling
- Animation - AI/Midjourney, prompts, storytelling
Drawings
- Author's Illustrations - digital art
You can see more drawings here:
Inktober 2018 Inktober 2019 Inktober 2020 Inktober52 2021 Inktober 2021About FineluartLyubomira Popova Fineluart - designer
Painter by birth, artist by vocation, artist by soul...
Designer by profession. AI enthusiast.
And more: I am a web and social media designer. My work also includes graphic design and print advertising. I write articles about design in professional blog for freelancers. I run a personal art blog about painting, fine art and here and there philosophy. In my free time I collect meteors with fury - a future scientist-researcher-veterinarian, I love to walk, I pour too much milk into my coffee.
I ironize myself and the world around me, I breathe life into cardboard dragons.
Contact me:
ExperienceProfessional skills
This is my profession, passion and the field in which I want to keep developing. I started at a time when websites were made almost like paintings, and today even my thinking is Mobile First. I write HTML/CSS. WordPress is my passion. I have worked with almost all major CMS, I have designed custom websites (static and dynamic).
I create advertising creatives and campaigns for online environments, banners and video presentations. I run advertising campaigns mainly with traffic and engagement goals, because my strength is in branding and presenting the authenticity of the client in an online environment. My advantage is that I have the advertising mindset, which I combine with the surrealistic view of the artist.
As an artist, I can't stop drawing, and that's what makes me put my creative impulses into advertising. Along with my original vector illustrations and digital art, I can create vector graphics, icons and elements for websites, images for web and print. Check out the Vector Art section in my portfolio.
My passion for art experiments inevitably led me to AI generative art. I like to explore the interrelationships between word and image. I like to explore the collective symbols of human creation - the images generated by AI are precisely collective from all human culture and pop culture, high art and underground phenomena. For me, this is pure human visual consciousness in one image based on a simple request or descriptive text. I work with NightCafe, because I am in love with its artistic models (Flux, Seadream, HiDream, Nano Banana, Dallee, Kling, Seedance, etc.); with his majesty Midjourney, because with it the sky is the limit; with Firefly, simply because it is super good, although too politically correct. Some of my creations are uploaded as prints on metal on the Displate platform. See examples of my AI generative art on TikTok.
My strength is in the long-term vision in brand positioning. Not just campaigns and quick sales, but creating a memorable reputation. I build a visual presence with engaging messages across channels (cross-channel) by creating strategies that encompass audiences at different points in their digital (and not only) lives and attract them to the brand. I work with Facebook, blog (visible in Google, Bing and major AI models), email marketing, visuals and video for online advertising on various sites, print advertising.
My focus is on the web environment, but I have a fairly diverse set of skills in the peripheral activities of my main profession, which definitely enriches me not only as a designer, but also as a perspective on the field as a whole. I have created visions for almost all advertising environments - outdoor, print, web, digital, TV.
I have a talent for writing. And I write well. And I started writing when people only wrote for the Reader. I have been writing for the web professionally for over 10 years. And no matter how interested I am in trends in marketing, SEO and copywriting, I use them only to upgrade my abilities. In my messages (and visions) I always put the image of the Reader first - that real person opposite, whose unique personality should not be forgotten when we talk about users, targets and statistics. I have a unique writing style. Unique in terms of the selection of concepts, theses, means of expression and messages, often combined with irony. I write only in Bulgarian.
Clients and partnersBrands that trusted me
TestimonialsRecommendations about me
Note: The reviews are written in Bulgarian. The translation is mine. You can see the originals here.
Lyubomira created two gorgeous websites for my company and it happened impressively quickly and professionally. Lyubomira knows what I want and what needs to be done to make it beautiful. I have recommended her to my acquaintances just as she was recommended to me. The results are also magnificent with them!
We are extremely satisfied with the work and communication with Lyubomira. She is kind, polite and creative. She has an eye for things, offering working and diverse ideas without imposing them. She created a very beautiful website for us, which she successfully maintains, as well as our company profiles on social networks. Working with her is easy, pleasant and fruitful.
Lyubomira Popova not only created a unique and stylish Design for my website, she was able to convey the spirit, attitude and satisfaction of my work on it. I believe that quality is equivalent to feeling, and feeling is the key to the success of every creator. For me, Lyubomira Popova is a Creator. I highly recommend Fineluart and thank you very much!
When I sought out Lyuba, I didn't know what to expect, because I myself still wasn't clear on how I wanted my website to look. What I really liked was that very quickly, as if after our first conversation, Lyuba sensed how and what I wanted and started to implement it. She truly knows how to listen and capture the important details to emphasize on the website. She is precise and correct in her communication, which further made me feel calm that the end result would be wonderful. And so it was! Thank you!
She made us two beautiful websites without me ever seeing her - things are so easy with her. / She is a huge advantage for anyone who hires her to work for them. / The work is accurate, clear, timely, professional. Communication is without frills. / She offers her professional opinion without rejecting our wishes. / She has infinite patience until the exact vision that the client wants for themselves is achieved. / She works out the details.
I thank the designer Lyubomira Popova, who endures my chaotic explanations of what I need, manages to understand me, to sense what I need in terms of appearance, style, everything, and gives it to me. I don't understand design, I get to "I like/I don't like", I don't feel like dealing with a professional like Lyuba.
I am extremely grateful to Lyubomira Popova, who once again saved the situation and reacted super quickly, professionally and adequately. I am grateful that there are such people nowadays, and I am even more grateful that I know them and we work together. Lyuba made some significant improvements to my site, optimized it and helped me navigate a completely unknown subject for me /fortunately, we can't all understand everything :)/. Lyuba is the person in the shadows behind my wonderful vision of the site. Of course, this is the feedback I have received from acquaintances and strangers, besides the fact that I really like it. 🙂 I highly recommend Lyuba, she is an incredible professional, a person with attitude and an individual approach. Lyuba, thank you!
